BRANDING FOR AGORA PLATFORM
COMISSION
Logo, visual identity design, design of stationery items
COMISSIONER
Agora Platform
WORK
Logo and branding
SUMMARY
Agora is a digital online platform that provides locally sourced and sustainably produced agriculture products to consumers at globally competitive prices. The platform offers an efficient, transparent and thin layered model which seeks to impact and empower local producers and farmers while unlocking their full potential.
The challenge of the project is to create a competitive brand logo and identity for Agora Platform. The look and feel of the logo together with the colors and typography should be modern, have a minimal tech look, is catchy and serves the purpose of illustrating a digital platform with all the different products that are sold.
LOGO
AGORA PLATFORM ICON
The icon was created based on the linkage that Agora platform provides to the users. The different shapes created that come together to create a circular shape represents aspects of the agriculture industry (the soil, the sky, the sun and green land). The dots on the end of the shapes represent the players in the market creating the interconnected shape.
MOCKUPS AND APPLICATION
END.
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