Logo and visual identity design
Logo and branding
Working in the telecom field, specifically in distribution, Hirts Telecom is joining the push to open up the Ethiopian telecommunication industry to private investment with an understanding that because of its huge protected market and expertise, focusing on corporate clients and residential customers would be the most viable path of growth for the company. Details in the brief mentioned the significance of the name to mean new beginnings in Scottish Gaelic, which underscores the next chapter of the economic sector's privatization.
The challenge was to develop a brand identity that communicates the company's specialization in a modern design language that appeals to both corporate and residential clients. This project was done in collaboration with Bethlehem Berhanu a graphic designer based in Dallas, Texas.
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