BRAND DESIGN FOR STUDIO FIT GYM
COMISSION
Logo and visual identity design
COMISSIONER
Studio Fit Gym
WORK
Logo and branding
SUMMARY
Studiofit is a concept branding project for a gym providing unique and customized training solutions for both amateur and professional athletes. It fosters supportive training environments and personalized attention to the users needs.
The challenge was to create a brand identity system that was bold enough to represent everything the gym offers. A strong and confident voice partnered with an impactful logo-mark, bright color palette and strong typography were all essential to creating the system desired.
LOGO
The logo was inspired by an exercise ball found in the gym, hence the rounded S & F
Above are intial icon concepts made before the client made a decision.
APPLICATIONS
END.
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