https://cdn.rawgit.com/mfd/f3d96ec7f0e8f034cc22ea73b3797b59/raw/856f1dbb8d807aabceb80b6d4f94b464df461b3e/gotham.css

 

BRAND DESIGN FOR STUDIO FIT GYM 

 

COMISSION

Logo and visual identity design 

COMISSIONER

Studio Fit Gym

WORK

Logo and branding 

     

 

SUMMARY

Studiofit is a concept branding project for a gym providing unique and customized training solutions for both amateur and professional athletes. It fosters supportive training environments and personalized attention to the users needs.

The challenge was to create a brand identity system that was bold enough to represent everything the gym offers. A strong and confident voice partnered with an impactful logo-mark, bright color palette and strong typography were all essential to creating the system desired.

LOGO 

logos-02
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The logo was inspired by an exercise ball found in the gym, hence the rounded S & F
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Above are intial icon concepts made before the client made a decision.

APPLICATIONS

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Artboard-1-1
stationery-1-1
business-card_
gym-pics
posters-

END.

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3d-logo