Logo and design business card, letterhead, t-shrt & tote bag
Logo and branding
Letena which means for health in the Amharic language of ethiopia is a social media movement used as an educational tool that raises health issues that are happening in todays society in Ethiopia. The content they produce is targeted towards the youth, women and also people who are keen on health and medical advice in the country.
The challenge was to create a logo that caters to the health and medical aspect of the brand while being minimal and easily recognizable. Based on this information an abstract icon was created that signifies a familiy of three with the parents and the child.
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