BRANDING FOR LYTIK CONSULTING
SUMMARY
LYTIK consultancy is a company that offers consulting services in culture and behavioural sciences to large corporations. Their vision is to improve inefficiencies created by a misunderstanding of cultural boundaries at a country and a corporate level in culture across the world by providing software and disrupting their current approaches. Commissioned by a design studio called Fricanduo the challenge was to create a competitive brand that was bold, simple, innovative, and credible. The client wanted a dynamic logo or an adaptable logo, which is a logo that changes depending on the context in which it's placed. LYTIK consulting has two branches of services namely Culturalytiks and Behavioralytiks. The logo and icon therefore changes to represnent the different services provided.
LOGO
MOCKUPS
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