CREATION OF LOGO & BRAND IDENTITY SYSTEM FOR MENESHA INCUBATOR

Comission

Logo and visual identity design

Comissioner

Work

Logo, development of brand guidlines and the creation of various applications

Summary

Menesha which means starting point in the Ethiopian language Amharic is a virtual incubator that seeks to provide online education that is designed for high potential entrepreneurs. Aspiring entrepreneurs living in Ethiopia are allowed to live up to their potential by taking part in their online business development certificate programs. The courses provided are taught by internationally respected professors and entrepreneurs, while the certification grants participants the chance of attaining micro-business loans through banks and angel investor partnerships.

Commission by marketing agency Brook&Co, the challenge was to create a tech-inspired logo that signified aspects of a start-up. Apart from the logo, daily communication bearers such as a business card and letterhead were created and social media templates were made.

LOGO DESIGN PROCESS

The picture on the left was the initial sketches made at the beginning of the logo creation process, the idea was to create an icon with the letter M, for Menesha. After various iterations of the logo, it was decided to create an icon with Amharic Letters that spells Menesha.

The second picture on the left shows vectorized options that the client was presented with, from which the last one was selected.