Logo and visual identity design
Logo, branding, social media
Gulee is a luxury camping service located in Ethiopia on the Wenchi crater lakeside that offers a new tourism model through sustainable methods. They aim to reform today’s tourism business model with one that is inclusive of the vast majority of stakeholders. This is to be done through integrating the locals (people) in their service provision, preserving their culture through offering activities that showcase it and nature through using green architecture and environmentally friendly methods.
Commissioned by branding agency Brook & Co, the challenge was to create a logo, a full brand identity system and social media templates which would be used for everyday communication bearers.
The picture above shows the intial sketches of ideas for an icon after the first discussion with the client.
The picture above shows three vectorized concepts for the Gulee logo which were presented to the client, the first one was picked.
The Icon is created with an abstract tent, mountains and a lake on the bottom left side.
The picture above shows the final Gulee logo.
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