https://cdn.rawgit.com/mfd/f3d96ec7f0e8f034cc22ea73b3797b59/raw/856f1dbb8d807aabceb80b6d4f94b464df461b3e/gotham.css

 

BRANDING FOR LUXURY CAMPING SERVICE GULEE 

 

COMISSION

Logo and visual identity design 

COMISSIONER

Brook&co

WORK

Logo, branding, social media 

     

 

SUMMARY

 
Gulee is a luxury camping service located in Ethiopia on the Wenchi crater lakeside that offers a new tourism model through sustainable methods. They aim to reform today’s tourism business model with one that is inclusive of the vast majority of stakeholders. This is to be done through integrating the locals (people) in their service provision, preserving their culture through offering activities that showcase it and nature through using green architecture and environmentally friendly methods.

Commissioned by branding agency Brook & Co, the challenge was to create a logo, a full brand identity system and social media templates which would be used for everyday communication bearers. 

LOGO 

Logo-sketchs-

The picture above shows the intial sketches of ideas for an icon after the first discussion with the client.

Logo-options-

The picture above shows three vectorized concepts for the Gulee logo which were presented to the client, the first one was picked.

Logo-construction-
Untitled-29-03

The Icon is created with an abstract tent, mountains and a lake on the bottom left side.

7-07
logos-06

The picture above shows the final Gulee logo. 

MOCKUPS AND APPLICATIONS

Stationary-mockup
Business-card-
Mockups
Mockups-2
Bag-
Van
tent-
Sign-and-boat

SOCIAL MEDIA POSTS 

social-media-

END.

Selected Works

Mistr LifestyleMerch (T-shirt) Design

AklillBrand Identity Design

Menesha IncubatorBrand Identity Design

StudioFitBrand Identity Design

Agora PlatformBrand Identity Design

Letena EthiopiaBrand Identity Design

Hirts TelecomBrand Identity Design

Lytik ConsultingBrand Identity Design

Poster SeriesDigital Illustration

LULA X YA COLLABDigital Illustration

ARTDigital Illustration

NFTs COMING SOON !Digital Illustration

3d-logo